Today we need to be creative to promote our business on Fb with all the competition up there. It is also important to have a team to help us because we don’t know every aspect of the business such as; marketing, writing, design, etc. I have some tips to help us along the way.

1. Have a proper business page and make sure it falls under the right classification.

2. Use high -quality images for your profile picture, cover photo, and updates.

3. Use the CTA (Call to Action) button.

4. Start posting content on a regular basis.
Follow the 70-20-10 rule: publish 70% original material, 20% content relevant to the interest of your audience and 10% promotional posts.

5. Optimize your posts.
Page updated with captivating images is 10 times more effective at getting engagement.

6. Take advantage of user-generated content. You can ask users to share photos of their experience with your product or service.

7. Post videos more often or do Facebook Lives. Users watch over 100 million hours of video on Facebook on a daily basis.

8. Use Facebook Page Insights to monitor your progress.

9. Time your posts correctly. Publish new content when most of your followers are online.

10. Take advantage of Audience Insight.
Knowing your audience is helpful in creating content.

In many businesses, it is good to be reminded of what are the best strategies to implement growth.

I would love to hear from you!

Have a great week,
Gaétane

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