Nowadays, it is imperative to include Social media in our business.

10 Strategies to look at:

1. Have a proper business page and ensure it falls under the suitable classification.

2. Use high-quality images for your profile picture, cover photo, and updates.

3. Use the CTA (Call to Action) button.

4. Start posting content regularly. Follow the 70-20-10 rule: publish 70% original material, 20% content relevant to the interest of your audience and 10% promotional posts.

5. Optimize your posts. Page updated with captivating images is 10 times more effective at getting engagement.

6. Take advantage of user-generated content. You can ask users to share photos of their experience with your product or service.

7. Post videos more often or do Facebook Lives. Users watch over 100 million hours of video on Facebook daily.

8. Use Facebook Page Insights to monitor your progress. I love it.

9. Time your posts correctly. Publish new content when most of your followers are online.

10. Take advantage of Audience Insights. Knowing your audience helps create content.

Depending on your business, you can find a way to use Facebook or other social media you want to use.

Have a wonderful week,
Gaétane
www.gaetaneferland.com

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